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CREATIVE CITY NEWSLETTER: NOVEMBER 2003

ISSUE 9: DESIGN AND PLANNING

ISSUE IN FOCUS
NEWS YOU CAN USE
CREATIVE CORNER
CREATIVE CITY COMMUNITIES
ARTICLES OF INTEREST
UPCOMING EVENTS

CREATIVE CITY COMMUNITIES: What HAVE they been up to?

ROCHESTER

Center City Master Plan
Mid-Sized City Forum
Adaptive Reuse
Revitalization Initiative for East Street Main
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City of Rochester Center City Master Plan
Rochester’s Center City Master Plan was approved by City Council in March, 2003 and culminates a unique four year "grassroots" planning process that began in 1999 with the adoption of a new city comprehensive plan entitled "The Renaissance Plan". The master plan articulates a long-range development vision and implementation framework for Center City as the vibrant, dynamic heart of a larger metropolitan area that includes over1million people.

The plan addresses a variety of critical issues within Center City. These include: reducing office and retail vacancy rates through adaptive reuse of buildings; developing unique festivals and entertainment venues that attract new businesses, residents and visitors; developing Center City as the region’s 24-hour activity zone; increasing the number of Center City residents through affordable as well as market-rate housing development; creating a strong, competitive and marketable identity for Center City; creating better physical connections and design relationships between neighborhoods and districts within Center City; and, enhancing streetscapes, the public realm and private development within Center City through new urban design standards and creative architectural form.

The plan outlines 89 unique public and private implementation actions. These include new housing and mixed-use development, new parks, pedestrian trails and walkways, new entertainment areas, a transit center and performing arts center, a revitalized Genesee Riverfront and Main Street and new transportation projects. The plan also includes broad development objectives, specific design principles and an extensive Plan for the Public Realm which, when taken together, emphasize the importance of design excellence in the community and recognize that "great cities are made from great streets". Key elements of the public realm plan include new design standards for streets, pedestrian trails and gateways as well as the creation of a new "Walk Center City" trail system that will connect and enhance a variety of public spaces, entertainment venues and development parcels.

Many ideas and recommendations from the plan have already been implemented as part of the adoption of the city’s new zoning ordinance. These include a new Center City Core zoning district with broad development objectives based on the Center City Master Plan as well as specific design standards for public and private development projects and that is implemented through a new, comprehensive design review process. Typical land use controls have been removed in Center City, in favor of a more design and performance related regulatory system and environment.

The Mid-Size City: Exploring its Unique Place in Urban Policy
Rochester hosted a forum on "The Mid-Size City: Exploring its Unique Place in Urban Policy" in November of last year. This forum was undertaken in association with Partners as part of the Creative Cities agenda.

Adaptive ReUse
Rochester, New York Mayor Bill Johnson’s Adaptive Reuse project, a Partners publication independent of the Creative City agenda, is nonetheless tapping into the sixteen-city network, receiving submissions from Roanoke, Marquette, Louisville, Rochester, and Indianapolis. This undertaking focus’ on building types that no longer serve their primary purpose, but have been reused by the community for the betterment of the neighborhood as a whole. If your city has a building or structure that fits this agenda, please contact Partners for more information. For more information on Bill Johnson’s ADAPTIVE REUSE Project please contact Jun Mitsumoto at Partners.

Mayor Outlines Revitalization Initiative for East Street Main
Mayor Johnson discusses East Main Street Initiative Working Group with elected officials and interested property owners to outline progress on an agenda of goals and strategies for stimulating development along that vital city corridor.
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