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CREATIVE CITY NEWSLETTER: JULY 2002

ISSUE 6: LEADERSHIP

ISSUE IN FOCUS: Leadership
NEWS YOU CAN USE: Put Your City to the Test
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COMMUNITY SPOTLIGHT: Orlando, FL
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COMMUNITY SPOTLIGHT: ORLANDO, FL


The City of Orlando has expressed that its goal is to be a good mixture of high tech and high fun, kind of like some of the theme parks it is home to. Disney World, Seaworld and especially Universal Studios are all wonderful examples of the highly technical meeting the highly entertaining. Orlando, however, wants to be known for something other than being one of the nation's greatest tourist destinations, it wants to be known for having a profitable environment for these new 21st century high-tech firms that radiates culture.

Inside the City of Orlando are 82 public parks. The Loch Haven Park Area is one such park that is more than just an open green area. This area is replete with cultural activities including the Florida Youth Symphony Orchestra, the Orlando-UCF Shakespeare Festival, the Orlando Philharmonic Orchestra, the Orlando Science Center and the Orlando Museum of Art. This area is only one part of what is considered the Cultural Corridor. Together, the Cultural Corridor and the Downtown Arts District, which was christened in November of 2000, comprise an area created to promote the arts, local artists and economic development of the downtown area.

Perhaps the most creative and ingenious project of Orlando was LizArt. Local artists were paid to create larger-than-life replicas of Orlando's hometown geckos. The lizards were then placed at various locations around the city, in and around the Downtown Arts District and Cultural Corridor especially. Interested patrons could pick up maps at City Hall and proceed on a treasure hunt to find the lizards. At the end of the program in December, 2001 the lizards were then auctioned off with proceeds going to the Downtown Arts District.
While Orlando's arts and culture push are highly centralized, its push to move into the 21st century by attracting and retaining high-tech firms is well beyond the scope of their city. Orlando has joined forces in several joint ventures with its home county, Brevard and surrounding counties as well. The Florida High-Tech Corridor is just such a joint venture. In place since 1996, twenty-one counties in central Florida are involved in a regional effort to increase Florida's attractiveness to the high-tech industry. The Corridor Council is partially funded by the Florida legislature and as such can be seen as a state prerogative to bring jobs and capital to Florida.

Thinking outside of one's city can be tremendously more beneficial than a more focused agenda. The City of Orlando and Central Florida prove this once again with the creation of myregion.org. Launched in December, 2001, myregion.org is a program comprised of both public and private partners who hope to cross the lines of city, county, culture, race, and politics. Its stated goals are to organize, inform, and involve regional leaders; create a regional knowledge base; increase administrative and technical capabilities; and develop a widespread public understanding and consensus about regionalism.

It is obvious that the leaders of this program believe that if all of these counties unite that they will be stronger than they were separately. They hope to gather information in central Florida about the environment, history, infrastructure, economy & development, workforce, education, tourism, healthcare, culture, demographics, government, and public safety. The plan is then to create a sourcebook in which all of the information would be gathered and at the fingertips of city and county leaders so that partnerships between the two would be fostered.
Orlando has assembled a unique blend of citywide projects and regional projects that bode well for its development in the 21st century.
Contributed by Kristen Carter at Partners for Livable Communities.


What else goes on in Orlando?

The Orlando House
The Orlando House is an initiative by the City to construct a sustainable demonstration house to educate the public on the latest environmental friendly/energy efficient building products and methods on the market today.

Mayor's City Academy
Citizens are able to learn how their city government works through tours and class sessions free of charge.
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