| Bank of America's Vickie Tassan
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| For more than 25 years, Vickie Tassan has worked behind the scenes as a true leader in the banking industry by engaging herself in countless projects relating to investment,
philanthropy, and fundraising. She has brought national visibility to community development banking, initially a fledging industry, and has taken the role of the bank above and beyond the call of any of the laws surrounding the Community Reinvestment Act. Throughout her professional career, she launched a number of national campaigns and programs that have used the leverage and sponsorship of Bank of America and its predecessor institutions to promote community development. |
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| Vickie Tassan | |
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| In 1995, she worked on “Blueprint 2000: Communities for the 21st Century,”
a conference convened by NationsBank in conjunction with Partners for Livable
Communities, the National Community Reinvestment Coalition, the National
Council of La Raza, and the National Urban League to create a national team to
meet community reinvestment goals and set priorities in community building
with more than 400 community leaders from across the country. In 2000, she
implemented the 'America – Block by Block' campaign which connects Bank of
America and its national alliances and partnerships with local governments and
community organizations to target neighborhood revitalization efforts in selected
cities across America. More recently, Tassan has been promoting dialogues to produce change. In 2003, she helped lead the process of creating the Inner City Economic Forum. This partnership between Bank of America, the Initiative for a Competitive Inner City, and four foundations seeks to reduce economic inequality in inner cities by taking advantage of the substantial markets that are undervalued in city cores. The Forum, which represents a diverse group of over 300 leaders, meets annually to set Action Areas and renew the urgency of their cause. Since the original Forum, Tassan has also been instrumental in securing Bank of America as the first private sector sponsor of the Mayor’s Institute on City Design and as a result, the company is partnering with them to convene forums over the next year on Immigrant Neighborhoods and Workforce Housing. Currently, Tassan serves as a Senior Vice President with Bank of America and is the national marketing manager for all community development and related activities. In this role, she is responsible for public relations, media relations, and marketing of Bank of America's community development banking projects and initiatives and other community impact activities. Tassan’s vision of the role of the bank in community development has guided these endeavors, and has allowed her to launch many successful programs on a variety of topics. She is and always has been an entrepreneur who is finding new and innovative ways to invest in America's future. |
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